Smart Luxury

We will inspire women to make smart choices


What you are now about to read is our heart and soul, our reason to be and our main mission. It’s what drives us, and pushes us forward - as a brand, but also as a group of human beings. We want to question the norms of our industry and what it means to be successful. We are committed to make a difference, not just because, but to make meaningful change in women’s lives. Ultimately, we want to challenge the concept of luxury - to make it smart, not redundant.

Read our brand manifesto