Our story

The mission is to challenge the concept of luxury - to make it smart, not redundant 

ATP Atelier was born out of the desire to create shoes and leather goods that couple contemporary Scandinavian design and authentic Italian craftsmanship. The mission is to challenge the concept of luxury - to make it smart, not redundant. With a sustainable mindset ATP Atelier sets out to create, not just because, but to make a real difference in women’s lives.

Founders Jonas Clason and Maj-La Pizzelli first met in the late 80’s at legendary Swedish fashion brand and retail stores Gul & Blå. Each recognizing in the other a passion for style rather than fashion. They went their separate ways, spending the next two decades learning the business and honing their talents before finally bumping into each other at exactly the right time, in exactly the right place.

The year was 2011 and the place was Otranto, a small Italian town on a cliff in the south in Puglia. You know the kink, with cafés, ice cream bars and restaurants. It’s genuine and vibrant, we like that.

So, what does Otranto have to do with shoes? Everything. This is where Maj-La and Jonas spent a month’s vacation with family and friends. Walking through town they found a small studio making sandals. Everyone got a pair and wore little else for the rest of the summer. And that’s what sparked the idea of ATP Atelier and a product that combined contemporary Scandinavian design with authentic Italian craftsmanship.