Privacy policy



These terms and conditions apply to all agreements entered with All Tomorrow’s Parties AB, Registration number 556864-2887, address Katarinavägen 19, 11645 Stockholm, Sweden referred to as ATP Atelier in the following.

By placing an order, acknowledge that you without any limitations accept these general terms and conditions. ATP Atelier reserves the rights to change these terms and conditions and update the online retail at any time. Users are responsible for keeping themselves updated with such changes. All customers paying by card are subject to validation checks. ATP Atelier reserves the right to delay, cancel or adjust any order if fraud or unjust behavior is suspected.


At ATP Atelier we protect your personal integrity and always strive for a high level of data. This privacy policy describes how we collect and use your personal information. The policy also explains your rights and how best they protect you. Please do not hesitate to contact us if you have any questions or are unsure about any of the points stated in our privacy policy by email to


Personal data is anything that can be linked directly or indirectly to a person. Examples of personal data are name, phone number and address but also digital data such as email or IP-addresses are personal data when they can be linked to a person.


We at ATP Atelier take full responsibility for processing your personal information.


When you visit we collect information about all visits to our website. We use this information to improve your user experience, evaluate the use of the individual elements of the site and to support our marketing. This policy defines what information we collect, how we treat the information, what we do with it, who has access to it and how to contact us about cookies and the privacy policy. The collection of personal customer information on takes place within the framework of existing legislation and EU General Data Protection Regulation (GDPR) legislation. automatically detects the IP address and data when you move between different pages and services on the website. If you log in or sign up for our newsletter, we record this too, so we can make it easier for you next time. In this context we use various analysis tools such as Google Analytics, which assist us in collecting statistics on the use of to create a better experience for you.


ATP Atelier collects information from users by five sources:

By cookies When you visit our website; e.g. IP address, country, viewed pages, viewed categories, viewed brands, interaction/clicks and searches.
By purchases E.g. demographic data, email address, payment information, items, order amount, discount level, brands and frequency. Including sending transactional emails, e.g. order confirmation, shipping confirmation and refund confirmation.
By user behavior and engagement In the sent communication (email, SMS, direct mail or phone); e.g. open rate, click rate and time spend reading the emails, sender domain and type of email client.
By users supplying information E.g. by signing up for newsletter or attending an event
By credit scoring From 3rd party assessment company.



The purpose of collecting the information serves different areas:

Obligations To fulfil our obligation to you as a customer or user of our service – like purchase, invoicing, customer service and site account.
Customer service To be able to perform customer service via email or phone. Answer questions related to your order or previous orders, adjust errors and to guide the customer.
Marketing To display inspiration, product offers/services and personal recommendations via web, email, SMS, direct mail, phone and via 3rd party advertisement.
Customer experience To improve the customer experience interacting with ATP Atelier such as personalizing your experience on, development of new features, services and products. This also include to administrate, protect, operate and maintain our website, system administration and security and to comply aggregated statistics about the site usage, purchases and to improve understanding of our customers preferences.
Fraud & risk To prevent fraud and do risk assessment.
Legislation To meet existing legislation.



We will retain your personal information for the period necessary to fulfil the purposes outlined in these Terms & Conditions unless a longer retention period is required or permitted by law, for legal, tax or regulatory reasons, or other legitimate and lawful business purposes.



Marketing purpose for ATP Atelier 3 years after your latest activity; e.g. purchase, engagement in communication or visit on our website.*
Storage of order history and obligations to fulfil orders for ATP Atelier 7 years or as long as we are obligated to meet the needed legal requirement.
Customer service for ATP Atelier 3 years or as long as we are obligated to meet the needed legal requirement.
Customer experience at 3 years after your latest activity; e.g. purchase, engagement in communication or visit on our website.*
Fraud & risk assessment for ATP Atelier 3 years or as long as we are obligated to meet the needed legal requirement.
Meet legislation for ATP Atelier As long as we are obligated to meet the need legal requirement.

* If you have given your marketing permission (email, SMS, phone etc) and as long as we have your permission.


ATP Atelier may create individual customer profiles based on your collected data across all data sources/categories; e.g.  browsing behavior together with your purchases and information you have supplied. We combine and analyze these data with the purpose of improving your experience at and to tailor personal offers and services as well as to define the communication frequency.    


The information that we store will not be sold or used for any purposes other than ensuring the best service possible.

Data processors In cases where it is necessary for us to offer our services, we share your personal information with companies that work as personal data processors on our behalf. A personal data processor works or a company that processes personal information on our behalf and based on instructions from us.
Companies that are independent responsible for personal information We also share personal data with companies that are independently responsible for your personal information. This means that we control which personal information is disclosed, but we are not responsible for the subsequent processing when the receiving party takes over the personal data responsibility, when it receives the data. Independent personal data officers with whom we share personal data are companies that offer payment solutions, such as Klarna and Paypal as well as companies offering transport and logistics solutions, such as DHL.

We have written agreements with all Personal Data Processors to ensure proper and safe processing of all the personal data they undertake to process. Examples of data processors are our partners of IT services (companies that manage operations, technical support and maintenance of our IT solutions).


We take the legal, technical and organizational security measures required to ensure that your personal information is not manipulated, lost or destroyed, or that outside parties do not have unauthorized access to them. Our safety routines are updated and implemented on a regular basis, as technology evolves and improves. However, we cannot 100% guarantee security for data transmissions over the internet. This means that there may be a risk that other unauthorized parties gain access to information when data is sent and stored electronically. Thus, your personal information is submitted at your own risk.

Personal information is deleted or made anonymous continuously as the purpose for which it was collected ends.

The rapid development of the internet means that changes in our processing of personal data may be necessary. We thus reserve the right to update and amend these guidelines for the processing of personal data. If we do, we will of course correct the "last updated" date at the bottom of the page. In case of substantial changes, we will notify you in the form of a visible notice on our website.

You may complain about the treatment of information and data relating to you. Complaints are submitted to the local Data Protection Agency.


If you want to access the information we hold about you, please contact us at: If incorrect data has been registered, or you have other objections, you can contact the same place. You can look at what information about you is registered and you can object to registration under the Personal Data Act.

As a customer, you are entitled to access your collected data categories (article 15) and you may object to the registration pursuant to the relevant rules in the EU legislation General Data Protection Regulation (GDPR). Upon appropriate request, we will update, change or remove personal information that we control with reservation against violating any legislation.

We can reject requests that are unreasonable repeated, demand disproportional high technical intervention (e.g. development of new system or changing existing process substantially), affect another individual’s personal data, or requests that are extremely impractical (e.g. information from back-up systems). Any queries regarding this should be directed to our team via email


When you visit, cookies are stored on your computer. A cookie is a small text file stored in your browser to recognize your computer on subsequent visits. No personal information is stored in our cookies.

Almost all website use cookies. They are located on your computer to help you, which helps analyze how the website is used so that the user experience can be improved. In many cases, cookies may be necessary to provide a particular service on the website.


The information in your cookies is sent between your browser and a web server and includes information on user settings, login and how the website is being used.

Browsing When you visit, we collect information about all visits to our website. We use this information to improve your user experience, evaluate the use of the individual elements of and to support our marketing.
Browsing can trigger a service email collects your browsing behavior (e.g. categories or products viewed) to improve the communication of relevant products and offers catered to you. An example of this collection is the products you have added to the shopping cart, but then have chosen to not complete the purchase. This could imply receiving a service email reminding you about the products left in your shopping cart. If you don’t want to receive emails regarding unfinished orders, you can unsubscribe direct via the link in the bottom of the email or send us an email at
Analytical tool We use various analytical tools such as Google Analytics, which assist us in collecting statistics on the use of to create a better experience for you. To determine who visits our website, we use cookies to create demographic and user-related statistics. This gives us the opportunity to customize and create content and services that match your and other users' interests and desires. Below are the purposes for which cookies are used at
Third-party cookies uses a variety of third party services on our pages. These services also sometimes use cookies. Among other things, third-party cookies are used to gather statistics on your visits to; here we use cookies, for example, to know which sites you visit and how long you spend on them. Here we use the system Google Analytics provided by Google. You can opt out of Google Analytics here.
Retargeting also works together with companies to enhance our online advertisement to ensure you only are exposed to relevant ads. In this context we use the following suppliers: Facebook, Instagram and Google.
Functionality At a number of technical cookies are in place that is necessary for handling the functionality in several areas at These are the cookies that are stored when you log into and cookies stored to keep track of the contents of your shopping cart, favorites etc.



If you do not want to receive cookies, you can either choose "decline all" on our cookie consent banner, block all cookies on your computer, delete existing cookies from your computer or receive a warning before saving cookies.

We recommend that you read our cookie policy carefully before considering making changes to your cookie settings on your computer and read more about cookies on other website. A change to cookie settings may cause a degraded user experience when visiting our and other website.

You should be aware that if you do not accept cookies, there may be functions on that will not work.


Last updated in June 2019