Our campaign, set against the sun-drenched city scapes of Italy, celebrates the audacious energy of the Memphis Group, blending art, culture, and fashion in a medley of form and function. At its core, the campaign is a dance—a fluid dialogue between tradition and modernity, captured through the graceful movements of an Italian dancer who transforms, shape-shifting into the sculptural essence of our accessories. These moments are further brought to life by the playful, graphic illustrations of Swedish artist Artist Klas Fahlén, layering whimsy and vibrancy over the imagery. Together, these elements create a visual language that’s as unapologetically bold as the Memphis movement itself.